The property was previously the second oldest fire station in Singapore, being in operation from 1929 to 2002, and is now a conserved building. In addition to its distinctive character (and bright red shutters), the property is strategically located between the Central Business District and the Eastern part of Singapore. It is a mere 10 minutes drive from Raffles Place, being the city's primary business and financial hub, as well as Changi Airport. It is also a stone's throw away from Paya Lebar MRT station, which is served by the East-West and Circle Lines.

The property is situated in a prime location given the URA's plans to transform Paya Lebar into a bustling integrated commercial node with offices, retail and attractive public spaces.